The role of convenience in explaining food attitudes and consumption has been discussed in several recent studies. The purpose of this study is to test a model of the relationship between convenience, attitudes
and fish consumption in Norway. This model has previously been tested in five other European countries (Olsen...
This project aims to determine if the relationship between shopping behavior and the tempo of in-store music is impacted by shoppers’ cultural orientation. Companies that expand their business overseas need to better understand not only the demographics of the market they are entering into, but also the cultural beliefs and...
The first purpose of this study is to consider the mediators-involvement and attitudinal loyalty-in the relationship between satisfaction and repurchase loyalty toward fish. In addition, the antecedents of the
theory of planned behavior are included to compare the relative role of satisfaction, social norms and perceived behavioral control in forming...
The Finnish food service outlets can be categorized as commercial foodservice operators, public kitchens
or staff restaurants. The aim of this paper is describe how much fish consumption varies between different
types of catering outlets and what is the importance of kitchen personnel’s opinions to fish consumption.
The data was...
Different types of wild dolphin excursions, particularly those that are in close proximity to dolphins may impact them in various degrees. This study investigated the supply and demand of different types of wild dolphin excursions in Hawaii. Using conjoint analysis, this study examined tourist/consumer's willingness to pay (WTP) for wild...
The adoption process is an information seeking and
information-processing activity (Rogers, 1983,p. 21).
Fashion information which consumers receive from various
sources directly affects their decision to adopt or reject a
style (Sproles, 1979, p. 173). Research has shown that
consumers vary in their use of fashion information sources
during the...
The success of NIKE, Inc. is deemed miracle by professionals on both Wall
Street and Madison Avenue. Research done in the past tends to credit the growth
of NIKE, Inc. to its marketing strategies. By placing the achievement of the
company in the postmodern context, this study analyzes the cultural...
Little empirical research has been conducted on self-gifts
as a phenomenon of consumer behavior. A review of
literature demonstrated that the phenomenon of self-gifts has
been studied from the conceptual aspect, such as self-gift
functions. Yet, our knowledge of self-gifts still remains
limited because many of the determinants of self-gifts...
The children's apparel industry is a fast-growing
industry in the United States. It is important to determine
what factors are considered as the most important when
parents purchase their pre-school children's clothing. To
gain a better understanding of parent-consumers' purchasing
behavior of pre-school children's apparel, this study
focused on parent-consumers'...
Culturally based stereotypes are a pervasive force behind quick judgments about behavior, intent, and beliefs which allow individuals to interact efficiently to meet their own goals. Gender stereotypes are present in marketing media and servicescapes, where they define the behavior, needs, and wants of shoppers. The literature on consumer behavior...
Despite several decades of research developments, the survey-based contingent
valuation (CV) method remains one of the most controversial topics in environmental
economics. As the procedure matures and more applied studies are completed, there
is increasing pressure to make the results policy relevant. This research is composed
of three distinct yet...
According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to
"the standards and specifications used by consumers to compare different products and
brands" (p. 51). Many studies have examined the importance of clothing evaluative
criteria used by consumers in their decision making. However, few studies have compared
the clothing...
The US bridal industry has grown over the last 80 years to become a multibillion
dollar industry. Surprisingly, little research has been conducted concerning
the consumer behavior of brides. The bride is in a situation where purchase
decisions need to be made. She has many things she will purchase over...
There is considerable evidence to support the
hypothesis that seafood, poultry and meat are close
substitutes in consumer demand. Thus the relationships
among prices are important in determining consumption
patterns among these protein sources. In addition, there
are at least two kinds of outlets in which seafood, poultry
and meat...
An increased frequency of eating meals away from home, increasing portion sizes in foods and a lack of information about the nutrient content of restaurant foods may be important factors related to increases in obesity. Methods to improve the healthfulness of meals eaten away from home have been highly debated....
Although designer brand denim apparel has been popular since the early 1980’s, the term “premium denim” is a relatively new concept to the apparel industry. This study investigated evaluative criteria used by female consumers when purchasing premium denim jeans. Previous studies have examined evaluative criteria and its importance in purchasing...
Has consumer activism been successful in its efforts to effect social, political, and economic changes and to empower consumers? This research seeks to answer this question by developing a viable evaluation framework for conceptualizing and measuring impacts of consumer activism. The Political Process Model and New Social Movement Theory provide...
This study aims to identify the effect of different lighting conditions and shelf height in a retail store environment on emotional states, feeling of safety and behavioral intentions. Lighting and store fixture height are two retail store components that can affect consumers’ emotional states and therefore their shopping experience.
This...
Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from
populations residing outside of Oregon. Therefore, the
purpose of the present study was to examine differences
between innovative communicators and non-innovative
communicators in a sample of Oregon women in their...
Very little empirical research has been conducted on
Asian Americans as a whole in relation to their consumer
behavior, specifically their clothing behavior. A review of
literature demonstrated that Asian Americans have been
studied from different psychographic and sociological
aspects. However, the apparel shopping behavior of this
market has received...
The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...
The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...
This thesis employs cultural analysis to better understand the meanings consumers have for the brands they consume. This research uses qualitative methods to elicit and analyze the brand meanings alumni and students have of their alma matter and alumni associations. Results from this research suggest that consumption is a ritual...
Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
The ever changing nature of the retail industry, and the additional challenges of doing business in a rural area, mean that retailers in rural communities face a unique situation that makes them especially vulnerable to outshopping by rural consumers. Therefore the purpose of this study was to investigate factors which...
Globally, it is estimated that over 2,518,200 tons of hides and skins were exported in the year 2011 alone, with an estimated world production yield of 23 billion square feet of finished leather (FA0, 2011; Mwinyihija, 2011). While some manufacturers have adopted eco-friendly production methods, most tanneries still practice the...
E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Calcium is important to bone health as well as related to a number of health problems such as osteoporosis, hypertension, cardiovascular disease, and some cancers. Calcium intake level was far below the Dietary Reference Intake and dairy product consumption was inconsistent with the Daily Dietary Guidelines among adolescents in Taiwan...
The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...