Published January 1968. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Creating an untraditional more personalized thesis allowed me to combine my
passion for children, travel, language, and books all into one. Hans the Adventurer is
a children’s book about a young German boy who loves to go on adventures.
However Han’s has to go on the adventure alone when his...
With the arrival of European settlers to Western Oregon nearly 150 years ago came new methods of forest management. Early settlers' forest practices consisted of little more than harvesting what seemed an endless supply of timber. Forestry in the 20th century eventually incorporated such management concerns as re-forestation, biodiversity, wildlife...
Second Edition May 1969. Reprinted January 1979. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...