Diverse stakeholders and land management agencies are increasingly working together in “forest collaborative” groups to meet ecological, economic, and social goals on Oregon’s public lands. Many collaboratives focus on science-based ecosystem restoration. One such group is the Deschutes Collaborative Forest Project (DCFP) in central Oregon, which seeks to increase forest...
We conducted a case study of the process for developing ZOA created by the Blue Mountains Forest Partners (BMFP), a collaborative group established in 2006 and focused on the northern portion of the Malheur National Forest in Grant County. This group was one of the first to formalize their ZOA,...
The organizational capacity of natural resource collaborative groups can be an important factor in how effective they are at meeting their goals. This brief reviews the leadership committees of five forest collaboratives working on similar issues in eastern Oregon. It is intended to help new and existing groups best utilize...
In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of...
This case study describes in detail how to conduct a performance review of forest product industries. This case study uses the paper industry for illustration, but the principles and methods presented are such that you will be able to conduct a performance review in any industry.
In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external
environment, students are asked to recommend a marketing strategy.
In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained...
Although forest products marketing courses are common in forestry curricula, the set of teaching materials available to support instructors is very limited. For those wishing to use the case method, very few up-to-date marketing case studies are specific to the forest products industry. This publication provides an example of one...
This case study describes the challenges that con-front the German publishing industry as it attempts to implement environmentally responsible purchas-ing of paper. German consumers are considered leaders in environmental awareness, and many actively sup-port environmental organizations. This case focuses on how industry and individual companies have responded to demands from...
Discusses recent trends in hunger and food insecurity in Oregon and the Northwest. Compares data for metro and nonmetro areas, and looks at the affect of employment type on rates of food insecurity.