The purpose of the present study was to test the selfconcept
and store image congruency theory with an elderly
population. The self-concept and store image congruency
theory predicts that individuals patronize stores that they
perceive as having an image similar to their own self-concept
(Martineau, 1958). The present study specifically...
Very little empirical research has been conducted on
Asian Americans as a whole in relation to their consumer
behavior, specifically their clothing behavior. A review of
literature demonstrated that Asian Americans have been
studied from different psychographic and sociological
aspects. However, the apparel shopping behavior of this
market has received...
Previous research suggests that little is known about female
mentoring relationships, particularly among undergraduate students.
The purpose of the present study was to investigate mentoring
relationships experienced by female undergraduate merchandising
management students. The investigation included the overall
prevalence of mentoring experiences, the specific kinds of mentor
roles, the prevalent...
This study assessed the differences between
teachers' opinions and students' responses regarding the
influence of clothing on adolescents' decisions to
participate in social activities.
Survey methodology was used with the final samples
consisting of 336 students and 140 teachers who were drawn
from six high schools located in economically depressed...
This research was conducted to evaluate the effectiveness of two different types of
alcohol education interventions on the attitudes about alcohol consumption in college,
knowledge about alcohol, and self-reported alcohol consumption behavior of college
students. The educational interventions were a student-centered CD-Rom interactive
program, and a teacher-centered motivational speaker. Each...
For more than 30 years, researchers have investigated the effects of whole body vibration (WBV) platforms on athletic performance. WBV is a modality in which an individual stands on a vibrating platform to obtain performance effects. Frequency and amplitude of the vibration are the commonly adjusted parameters. The use of...
The purpose of this study was to explore the relationship of dress and queer women and how their sexual identity influences their appearance management behaviors. I answered the following research questions: (1) How is gender identity constructed and negotiated in different spaces for queer? (2) Does sexual identity influence dress...
The purpose of this research study was to test a psychological theory of motivation called the Flow Theory by Csikszentmihalyi as it relates to non-industrial textile production activities. In using the Flow Theory, researchers attempt to explain why individuals continue participation with a specific activity; namely that the activity induces...
Despite the increase in information on the causes of foodborne disease, outbreaks continue to be a major preventable public health problem. Current food service establishment inspection programs, however, are not designed to assess the potential of risk for foodborne disease and do not focus prevention efforts where food service problems...
The purpose of this study was to explore the possible relationship among fashion media, the social responsibility agenda of the Audubon Society, and the use of birds in millinery in the late nineteenth and early twentieth centuries. Both the content analysis method and the historic method were used to gain...