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Willingness to Pay for Seafood Quality Improvement in Taiwan

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  • Seafood inspection and certification has become a trend on international trade. Recent incidences of chemical residues were examined in exporting seafood products which hinder the future export to the European Union and Japan particularly. Hence, the perceptions of seafood quality and safety from a consumer point of view and international trade concerns are becoming important. In fact, seafood inspection and certification are set into action on the world gradually. It is clear that international legislation is moving toward to make HACCP as a mandatory requirement for the food industry. In this study, questionnaire were designed to explore the perception of Taiwanese consumers about food safety and issues related to the HACCP system in the industry. An econometric Logit model was applied to estimate relationships between perceptions of food safety and seafood consumption in Taiwan. The empirical results indicate that, consumer would like to pay more (average 7.81% of current price) for certified seafood due to safety concerns and time saving, but part of producers worry the increasing cost, especially on recording and documentation, when apply the HACCP system. It also implies incentives of guidance and assistance to the industry, and education to the consumers provided by government is needed in the initial stage.
  • Keywords: Fisheries Economics, Seafood, Willingness to Pay, Fish Processing, Marketing, And Consumption, Consumer Perception, HACCP
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  • Chuang, Ching-Ta, Cheng-Ming Chang, Li-Hsien Yeh. 2004. Willingness to Pay for Seafood Quality Improvement in Taiwan. Peer Review: No. In: Proceedings of the Twelfth Biennial Conference of the International Institute of Fisheries Economics & Trade, July 20-30, 2004, Tokyo, Japan: What are Responsible Fisheries? Compiled by Ann L. Shriver. International Institute of Fisheries Economics & Trade, Corvallis, Oregon, USA, 2004. CD ROM. ISBN 0-9763432-0-7
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