This thesis explores the electrified female subject in two novels, Theodore Dreiser's Sister Carrie (1900) and Edith Wharton's The House of Mirth (1905). As cultural touchstones, two literary works that prominently feature electricity -- Henry James' story "In the Cage" and Henry Adams' biography The Education of Henry Adams --...
This thesis combines elements of forestry, interpersonal communication, and rhetoric to describe where residents of Coos Bay and North Bend Oregon obtain information about forests and forest uses, and how they view the credibility of that information. As a qualitative exploratory study, grounded theory methodology was used to develop theme...
The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
“Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Broad-scale estimates of above ground forest biomass (AGB) are typically produced by applying individual-tree equations to inventory data consisting of measurements from probabilistically or purposively selected trees. The associated uncertainty for these estimates depends primarily on three sources of error that interact and propagate: (1) measurement error, the quality of...
Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...