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Creator:: Hansen, Eric
Abstract:: Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Resource Type:: Technical Report
Full Text:: author appreciates the technical review provided by David Smith, Department of Wood Science and

Creator:: McIsaac, John and Hansen, Eric
Abstract:: Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Resource Type:: Technical Report
Full Text:: of Wisconsin, Stevens Point; Larry Swan, USFS State and Private Forestry; David Smith, Department

Creator:: Hansen, Eric and Salim, Nizam
Abstract:: This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Resource Type:: Technical Report
Full Text:: understanding of forested ecosystems, help forest-based businesses compete in a global marketplace, support the

Creator:: Oregon State University. Forest Research Laboratory
Resource Type:: Other
Full Text:: ? Those are just two of many questions addressed in a major report published in 1976 by the Forest

Creator:: Hansen, Eric and McIsaac, John
Abstract:: Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
Resource Type:: Technical Report
Full Text:: , Stevens Point; Larry Swan, USFS State and Private Forestry; David Smith, Department of Wood Science and

Creator:: Oregon State University. Forest Research Laboratory and Oregon State University. College of Forestry
Resource Type:: Other
Full Text:: John Farley Sean Michael Garber Jeffery David Hamann Sarah Rebecca Hirte Cory A. Langhoff Rhonda

Creator:: Oregon State University. Forest Research Laboratory and Oregon State University. College of Forestry
Resource Type:: Other
Full Text:: , MARK REED, JUDY SITTON, and DAVID ZAHLER. a Dean’s Award for outstanding serv- ice in extended and

Creator:: Eckert, Bradley E., Walstad, John D., and Tappeiner, J. C. (John C.)
Abstract:: This pictorial guide is primarily intended to serve as a backdrop for field tours of central Oregon that involve topics surrounding wildland fire. It also is designed to provide an overview of the role of fire in the major ecosystems characteristic of this region. Topics covered include fire history, fire...
Resource Type:: Technical Report
Full Text:: public. The AuThors Bradley E. Eckert is a former graduate student in the College of Forestry at Oregon

Creator:: Oregon State University. Forest Research Laboratory and Oregon State University. College of Forestry
Resource Type:: Other
Full Text:: Salwasser Contents 4 A Note from the Dean 6 Return on Investment 11 Features 17 Faculty

Creator:: Geisel, Julian and Hansen, Eric
Abstract:: The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
Resource Type:: Technical Report
Full Text:: appreciate the technical reviews provided by David Smith, David Stallcop, Larry Swan, and Scott Leavengood

ScholarsArchive@OSU