The success of your business will strongly depend on what price tag you attach to your products—and whether your customers are willing to pay this price. Hence your strategic marketing planning should include considerations about how to adequately price your products/services right at the start. After reading this publication, you...
“Quality is Job 1”—this slogan is familiar to many people because it was used by Ford Motor Company for nearly 20 years. All businesses know the importance of quality—with respect to quality of products and quality of service. However, knowing specifically how to manage for quality is another matter. Here...
By nature, most entrepreneurs are "doers" rather than "planners." At the same time, we know that successful organizations, regardless of their size, must plan for the future. High-level strategic planning such as establishing the long-term direction of the company is critical, but useless without a plan for implementation. This "implementation...
This document outlines types and sources of information you might use in your marketing planning. A variety of sources are cataloged on the Oregon Wood Innovation Center web site. A concrete example from the experience of a local entrepreneur is provided.
Improving existing and developing completely new products is an important part of maintaining a healthy business. This document outlines key principles of new product development, illustrated through the activities of a small sawmilling company.
Public relations is a key element of any company’s communications portfolio. For entrepreneurs, PR may be especially important because it comes at no direct cost and has a low total cost. This document outlines key principles of PR, illustrated by an example of a small sawmiller.
Effective and consistent communication with your customers is vital and should be approached in a holistic manner driven by customer needs, your marketing strategies, and key characteristics of your operation. This document outlines important principles of marketing communication, illustrated throughout with examples from two small, hypothetical companies. A worksheet is...
The waving-wand system of broadcast chemical application implemented in swath widths to 40 ft (>12 m) is capable of simulating broadcast deposition patterns for herbicides similar to those delivered by helicopter. Drop sizes vary from center to edge of swaths, which can range from >1,000 to 5,000 microns (μ). Any...
This pictorial guide is primarily intended to serve as a backdrop for field tours of central Oregon that involve topics surrounding wildland fire. It also is designed to provide an
overview of the role of fire in the major ecosystems characteristic of this region. Topics covered include fire history, fire...
The College of Forestry Integrated Research Project (CFIRP) is an on-going experiment in the eastern Coast Range foothills of western Oregon. Started in 1989, a team of scientists, resource managers, and students at Oregon State University designed and implemented silvicultural alternatives to clearcutting. These silvicultural practices aimed to create and...